Guide · Updated October 2026

What Should Be on the Homepage of a Business Website?

What to put on a small business homepage: the headline, services, proof, calls to action and SEO elements that turn visitors into enquiries.

What Should Be on the Homepage of a Business Website?

Short answer: your homepage should say what you do, where you do it and how to contact you within the first screen, then back it up with services, proof and a clear next step.

The homepage checklist

  1. Headline: what you do and where, in plain words.
  2. Sub-headline: why choose you.
  3. Call to action: call, WhatsApp, book or get a quote.
  4. Services: short summaries linking to service pages.
  5. Proof: reviews, ratings, logos, photos of real work.
  6. Prices: starting prices or packages.
  7. Process: how it works in three steps.
  8. Areas served.
  9. FAQs.
  10. Contact details and map.

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What to avoid

  • "Welcome to our website" headlines.
  • Auto-playing sliders that hide your message.
  • Large images that slow mobile loading.
  • Contact details only in the footer.

SEO for the homepage

Use a title tag with your main service and location, one clear H1, and LocalBusiness structured data.

The bottom line

A great homepage answers three questions fast: what, where and how to get in touch. Everything else supports those answers.

Frequently asked questions

How long should a homepage be?

Long enough to cover the essentials. Many effective homepages have six to ten sections.

Should I use a slider?

Usually not. A single strong hero section performs better.

Should prices be on the homepage?

Starting prices help filter serious enquiries.

What is above the fold?

The part visible before scrolling. Put your headline and call to action there.

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