Guide · Updated October 2026

How Do I Write Website Content for My Business?

How to write clear, persuasive website copy for a small business: structure, tone, keywords and examples that turn visitors into customers.

How Do I Write Website Content for My Business?

Short answer: write for your customer, not yourself. Lead with the problem you solve, explain your services in plain words, prove you are trustworthy and tell people exactly what to do next.

A simple formula for each page

  1. Headline: the outcome you deliver.
  2. Problem: what the customer is struggling with.
  3. Solution: how you help.
  4. Proof: reviews, results, experience.
  5. Action: one clear next step.

Writing tips

  • Use short sentences and paragraphs.
  • Say "you" more than "we".
  • Be specific: prices, areas, timescales.
  • Use the words customers search for.
  • Answer common questions on the page.

We help write your content too.

SiteDrum builds fast, mobile-first websites from $99 setup and $15 a month, with hosting, security, Google setup and support included. Already have a site that is slow or broken? Try Website Rescue or run our free speed test.

SEO without stuffing

Use your main keyword naturally in the title, heading and first paragraph, then write for people. Google rewards helpful, clear content.

Can I use AI to write it?

AI can help with a first draft, but rewrite it with real details about your business. Generic text does not build trust.

The bottom line

Clear, specific and customer-focused copy wins. Explain what you do, prove it and make the next step obvious.

Frequently asked questions

How many words should a service page have?

Enough to answer customer questions well, often 400 to 800 words.

Should I write in first person?

Use whatever suits your brand, but focus on the customer.

Do I need a copywriter?

Not always, but a professional edit often improves results.

How do I find keywords?

Look at Google autocomplete and the questions customers ask you.

Want a website that brings you customers?

Tell us what you do on WhatsApp and we will send a fixed quote and a free mockup.

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