Guide · Updated October 2026

How Do I Get My Business on Google? Setting Up and Verifying Your Profile

How to put your business on Google: create and verify a Google Business Profile, choose categories, add photos and connect your website.

How Do I Get My Business on Google? Setting Up and Verifying Your Profile

Short answer: create a free Google Business Profile, add your business details, complete Google's verification process, then fill in categories, hours, photos and services and link your website. Once verified, you can appear in Google Search and Maps.

Step by step

  1. Go to Google Business Profile and sign in with a Google account.
  2. Enter your business name and category.
  3. Add your address, or set a service area if you visit customers.
  4. Add phone number and website.
  5. Complete verification. Google may ask for a video, phone, email or postcard depending on your business.
  6. Fill in hours, services, description and photos.

Tips for a strong profile

  • Choose the most accurate primary category.
  • Use your real business name, without extra keywords.
  • Upload real photos regularly.
  • Ask happy customers for reviews and reply to all of them.
  • Keep hours and holiday times accurate.

Profile plus website: the winning pair.

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Why link a website

A website adds detail, trust and more chances to rank. Many customers check your site after seeing your profile.

The bottom line

Getting on Google is free and quick. A complete, verified profile linked to a fast website gives you the best chance of being found.

Frequently asked questions

Does it cost money to be on Google Maps?

No. Google Business Profiles are free.

How long does verification take?

It varies by method and business type, from minutes to a couple of weeks.

Can I list a home-based business?

Yes. You can hide your address and show a service area instead.

Why was my profile suspended?

Often due to guideline issues like keyword stuffing in the name or an ineligible address.

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Why Is My Business Not Showing on Google Maps?Read guide →How Do I Get More Traffic to My Business Website?Read guide →What Is SEO and Does My Small Business Need It?Read guide →What Is the Difference Between a Domain, Hosting and a Website?Read guide →

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