Guide · Updated October 2026

Does a Small Law Firm Need a Website? What Solicitors Should Include

Do solicitors and small law firms need a website? What clients search for, pages that win instructions, regulatory details to show and one tip most firms miss.

Short answer: Yes. People choosing a lawyer almost always check a firm online before they call, and a thin or outdated site quietly loses instructions to the firm down the road. A small law firm site does not need to be big, but it does need to be clear, credible and compliant.

How people actually find a solicitor

Legal searches are urgent and specific. Nobody types "law firm". They type things like:

"conveyancing solicitor near me"
"divorce lawyer [town]"
"how much does probate cost"
"employment solicitor free consultation"

Each of those is a practice area plus a location or a cost question. That tells you how to structure the site: one page per practice area, each written for the person with that problem, not for other lawyers.

The pages a small firm should have

Practice area pages

One page for each service you genuinely want more of. Explain who it is for, what the process looks like step by step, how long it usually takes and what the client needs to bring. Plain English beats legal Latin every time.

Fees and pricing information

Clients want a sense of cost before they ring. In England and Wales, firms regulated by the SRA are expected to publish price and service information for certain areas, such as residential conveyancing, probate and some employment tribunal work. Other jurisdictions have their own rules, so check with your regulator. Even where it is not required, a "how our fees work" page builds trust.

People pages

Law is personal. A photo, qualifications, years of experience and the areas each person handles do more for conversions than any slogan.

Contact and booking

Phone number in the header, a short enquiry form, office address with a map, and opening hours. If you offer a free initial call, say so clearly.

Clear practice pages, regulatory footer, enquiry form: ready in a week.

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Trust signals and compliance details

A law firm website carries more required information than most small business sites. Depending on where you practise, that may include:

Your regulator, registration number and a link to the regulator's register
Regulatory badges where required (for example the SRA digital badge in England and Wales)
Complaints procedure and how to escalate to the relevant ombudsman
Professional indemnity insurance details where required
A privacy notice covering how enquiry data is handled

This is general information, not legal or regulatory advice. Your regulator's guidance is the final word, and you know it better than any web designer.

What to leave off

Stock photos of gavels and scales of justice. Long lists of every possible service. Vague claims like "we are passionate about the law". Results claims that could breach advertising rules. Keep it factual and specific.

The insider tip: answer the cost question on every page

Most firms bury fees on one page. The firms that convert best add a short "what this usually costs" box to every practice page, even if it is just a range and the factors that move it. People who see a number feel safe enough to call. People who see nothing assume it is expensive and keep searching.

How much should a small firm spend?

A sole practitioner or two partner firm rarely needs a bespoke agency build. A clean, fast site with a page per practice area, people profiles and the compliance footer is enough to compete locally. Our Business plan covers this comfortably, with edits included so you can update fees when they change.

The bottom line

A small law firm needs a website because clients check before they call. Build it around practice areas, publish cost information, show your people and get the regulatory details right. That combination wins more instructions than a flashy design ever will.

Frequently asked questions

Do solicitors have to show prices on their website?

In England and Wales, SRA regulated firms must publish price and service information for certain areas such as conveyancing and probate. Rules differ elsewhere, so check your own regulator. This is general information, not legal advice.

How many pages does a small law firm website need?

Usually 6 to 12: home, one page per main practice area, fees, people, about and contact. Quality matters more than volume.

Should a law firm website have a blog?

It helps if you answer real client questions, such as how long probate takes. A few strong guides beat dozens of thin news posts.

Can I use client testimonials on a law firm website?

Often yes, with consent and within your regulator's advertising rules. Many firms link to independent review platforms instead.

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