Guide · Updated October 2026

How to Use LinkedIn to Get Website Traffic for Your Business

A practical guide to using LinkedIn to send visitors to your small business website: profile setup, posts that earn clicks, company pages, and what to avoid.

How to Use LinkedIn to Get Website Traffic for Your Business

Short answer: Make your personal profile point to your website, post useful content regularly, and put links in the first comment or in occasional posts rather than every post. LinkedIn works best for B2B services, consultants and trades who sell to other businesses.

Is LinkedIn right for your business?

LinkedIn shines when your buyers are business owners, managers or professionals. Accountants, consultants, commercial cleaners, IT support firms, coaches and B2B suppliers usually do well. A hair salon or takeaway will normally get more from Instagram and Google.

Step 1: Set up your profile as a landing page

On LinkedIn, people connect with people more than companies. Your personal profile often gets far more views than your company page.

  • Headline: say who you help and how, not just your job title. 'Helping cafes cut energy bills' beats 'Director'.
  • Custom link: LinkedIn lets you feature a website link near the top of your profile. Use it.
  • Featured section: pin your best page, such as a case study or pricing page.
  • About section: finish with a clear next step and your web address.

Step 2: Post content people want to read

Posts that teach something or share a real story get the most attention. Good formats include:

  1. A mistake you see clients make and how to avoid it
  2. A short before and after from a recent project
  3. A plain-English answer to a common question
  4. A lesson from running your business

Aim for consistency rather than volume. Two or three thoughtful posts a week will usually do more than daily filler.

Send your LinkedIn visitors somewhere worth landing.

SiteDrum builds fast, mobile-first websites from $99 setup and $15 a month, with hosting, security, Google setup and support included. Already have a site that is slow or broken? Try Website Rescue or run our free speed test.

Step 3: Handle links sensibly

Many users report that posts with external links get less reach, though LinkedIn does not publish exact rules and things change. A balanced approach:

  • Write a complete, valuable post that stands on its own.
  • Add the link in your first comment, or mention 'link in my featured section'.
  • Now and then, post directly with a link when the page itself is the point, such as a new guide.

Step 4: Make the landing page match the post

If your post is about pricing, link to your pricing page, not your homepage. Visitors from LinkedIn are curious but not yet committed, so the page must load fast on mobile and make the next step obvious. Many LinkedIn users read on their phones during short breaks.

Step 5: Use your company page lightly

Create a company page with your logo, description and website. Reshare your personal posts there. It adds credibility, but do not expect it to drive much traffic on its own.

What to avoid

  • Sending sales pitches in connection requests
  • Posting only links with no context
  • Automated tools that like and comment for you, which can risk your account

How to track results

Add UTM tags to links, for example ?utm_source=linkedin, so your analytics shows exactly how many visits and enquiries came from LinkedIn.

The bottom line

LinkedIn traffic comes from being genuinely useful, consistently, with a profile that points clearly to your website. Treat each post as a conversation starter, and make sure the page you link to is fast and focused.

Frequently asked questions

Should I post links directly on LinkedIn?

Sometimes. Many people put links in the first comment to protect reach, and use direct link posts for important pages.

Is a LinkedIn company page enough?

It helps credibility, but personal profiles usually get far more reach and visits.

How often should I post on LinkedIn?

Two or three good posts a week is a sustainable rhythm for most small business owners.

Can LinkedIn help my Google rankings?

Not directly, but it can bring visitors and help your content get shared and linked to.

Want a website that brings you customers?

Tell us what you do on WhatsApp and we will send a fixed quote and a free mockup.

Get my free mockup

Related guides

Is Email Marketing Worth It for a Small Business? An Honest LookRead guide →How to Get Your First Customers Online: A Step by Step PlanRead guide →How to Write an About Us Page That Makes Customers Trust YouRead guide →Call to Action Examples for Small Business Websites (Plus What Makes Them Work)Read guide →

Our products

Starter website$99 setup, $15 a monthBusiness website$249 setup, $29 a monthPremium website$499 setup, $59 a monthWebsite RescueFix a slow, broken or hacked siteFree speed testCheck your site in secondsSample websitesSee designs for your industry

Website design near you

Website design in LondonWebsite design in New YorkWebsite design in TorontoWebsite design in Washington DCWebsite design in GenevaWebsite design in PerthWebsite design in GothenburgWebsite design in ChicagoWebsite design in The HagueWebsite design in OttawaAll cities →

SiteDrum home · All guides · Sitemap · Contact us

All guides

Contact us

Tell us about your business

Send a message and we reply within one working day with a fixed quote. Prefer to chat? WhatsApp us or book a free 15-minute call.

We only use your details to reply to you. See our privacy policy.
Chat on WhatsAppBook a free call